Elements of a Listing:

• Content Optimization
• Images Optimization

Content Optimization:

• Product Title
• Bullets
• Description

Product Title Guidelines:

• MAX 150 characters or above

(VARY CATEGORY TO CATEGORY)

Capitalization:

• Capitalize the first letter of each word.
• Conjunctions and articles must not be capital
• Don’t capitalize prepositions with fewer than five letters (in, on, over, with)

Number and Symbols:

• Use numbers (2 instead of tow)
• Spell out measurements (6 inches not INCHES SIGN)
• Don’t use symbols, such as ~! * $ ?
• Don’t use type 1 high as a character (*&^%$#)

Product Information:

• Don’t include price and promotional, messages such as (sale, or free shipping)
• Don’t use subjective commentary like best seller, hot item etc

Product Title Guidelines:

• Brand + department +model (if necessary) + style + material type +multi-pack size (if necessary)

EXAMPLE:

Kalvin Klein women’s sleeves lace belted fit and flare dress IN THIS EXAMPLE: Kalvin Klein is a brand, women’s are the department, sleeveless is the first style. Lace belted is the second style and the dress is the clothing type Bullet points These should be equivalent to the features and benefits of your product. We recommended the following format for the 5 bullet’s points:

• Bullet feature 1: content (for example material)
• Bullet feature 2: features and benefits
• Bullet feature 3: features and benefits
• Bullet feature 4: features and benefits
• Bullet feature 5: care / special care / warranty

EXAMPLE:

• Made from 100% soft – brushed cotton
• A comfortable shirt for relaxing weekends
• Wrinkle-resistant means you won’t have to iron it
• Antiqued wash gives this shirt a. lived – in. Look
• Machine washes warm. Tumble dry. 30 days money back guaranty

Product Description:

Be sure to include the basics: material content, care, and detailed information that enhances the image. Incorporating information about the feel of the product is a great way to capture the customer, imagination and place them in a setting where the feel they are warning the item.

Listing Images:

• Main image – white spacing / plain background
• 2nd image – infographics (product spaces, size – infographics, etc)
• 3rd image onwards – lifestyle images till 7th image
• Product videos

Listing Images Guideline:

• Prohibited main image standard in all product category
• Product images should not include any of amazon’s logos or trademarks. Or variations modifications or anything confusingly similar to amazon’s logos and trademarks. Must follow terms of AMAZON, PRIME, ALEXA, or the amazon smile design.
• Product images should not include ant badges on used amazon, or variation modification, or anything confusingly similar to such badges. This includes, but is not limited to, Amazon choice, premium choice, Amazon Alexa, Works with Amazon Alexa, bestseller, or, top seller.
• Nudity or sexually suggestive images
• Product images should not be blurry or pixilated.
• The product occupies less than 85% of the frame on the limiting dimension of the longest side.

Product Images Requirements:

The Listings that don’t have main image will not appear in the search or browse until you fix the images for that listing. Chose images that are clear, information-rich, and attractive.

Images must meet the following requirements

• The product must be fill at least 85% of the image. Image must be about only the product that is for available for sale, with few or no props, and with no logos, watermarks, or inset images, images are my only contain text that is a part of the product.
• Main must have a pure white background, must be a photo (no a drawing) and must not contain excluded accessories.
• Images must at least 1000 pixels on the longest side and at least 500 pixels on the shorted side to be zoom-able.
• Images must not exceed 1000 pixels on the longest side.
• JPEG image format is the preferred, but you can use TIFF and GIF files also.

Product Videos:

Now you can also engage customers by including videos in the listing. The videos come at the end of the images listing. Video can highlight the features of the product or show the proper use and steps to follow for a particular product, giving the buyer a more comprehensive idea of your product.

Final Words

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